Legends Bank Selects Captive Indoor Media's Digital Merchandising System
Louisville, KY (PRWEB) December 20, 2007 -- Captive Indoor Media announced today that Legends Bank, based in Clarksville, TN (www.gbt.com), has purchased their digital merchandising software and content delivery service for all 6 of its retail branches. The system will be installed in January of 2008 and implemented with the intent of augmenting in branch branding and sales initiatives.
"After thorough research on potential Digital Merchandising vendors, we chose Captive Indoor Media because their system offered the most flexible, comprehensive, and cost effective solution for our organization," said Britney Campbell, Marketing Officer with Legends Bank. "We were looking for a system that was very easy to use, and that could also easily integrate with our overall branding and marketing strategies. Captive Indoor Media's system clearly meets all of our needs," added Campbell.
Captive Indoor Media has distinguished itself in the Digital Merchandising industry by providing a complete solution that includes both user-friendly content management software as well as compelling content. Captive has developed an extensive library of "ready-made" content, which makes it easy and cost effective for its customers to customize targeted marketing messages. In addition, customers receive as many as 30 new pieces of content each month, which they can easy modify to reflect their own brand.
"We are extremely excited that Legends Bank's has chosen our Digital Merchandising system, and look forward to a long-term relationship with them," said Brian Nutt, President and Founder of Captive Indoor Media. "As our organization continues to experience tremendous growth across the entire country, the addition of Legends Bank expands our presence in the state of Tennessee," added Nutt.
Because the financial industry continues to become increasingly competitive, it is imperative that financial institutions find more effective ways to attract and retain customers. One of the tools that industry competitors are turning to as a major part of their strategy is Digital Signage. Consequently, Digital Merchandising is becoming a more significant portion of marketing budgets with the financial industry.
"Legends Bank considered Digital Merchandising for quite a while, and we invested a lot of time in finding the best solution," said Britney Campbell. "Now that we have chosen Captive Indoor Media, we're excited about the ways in which their system will enable us to enhance our in-branch marketing and branding efforts," added Campbell.
About Captive Indoor Media:
Captive Indoor Media is the leading provider of networked digital signage software solutions to the Financial Industry. Captive Indoor Media manages content creation, equipment procurement and software design and has installations across the United States. Its headquarters are in Louisville, KY. For additional information, visit www.captiveindoormedia.com call (502) 896-0947.
About Legends Bank:
Legends Bank is a leading community bank in Clarksville, Tennessee, which opened its doors in November 1998, opening its first branch location in March 1999. Now with 6 branch locations, Legends Bank continues deliver high-quality financial products and services to the Clarksville, Tennessee community at competitive prices. Visit www.legendsbank.com or call (931) 503-1234 for additional information.
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